Florian Charnacéhi@fliich.work
Florian CharnacéBrand & Product Designhi@fliich.work

Brand & Product design,
from identity to shipped interface.

Open to Senior Brand or Product Designer roles, fully remote.

Previously
Head of Design at Illuvium, a Web3 game studio, 2021 to June 2026.
Experience
+15 years across Branding, UX/UI and Product Design.
Hours
CET, overlapping Europe and the US East Coast.

Work

Selected work

4.5 years in one case

Building a brand system for a Web3 game ecosystem

Senior Designer → Design Lead → Head of Design

I joined to design the staking app and the first game interfaces, and left 4.5 years later owning the brand across everything the company shipped: 3 games, the game launcher, the marketplace, the marketing site and every social asset.

  • 3 games shipped
  • 5 designers led
Read the full case

Side project

Personal projects

Yotsu app icon: four black-outlined puzzle tiles with mint fills on white

Yotsu - Four puzzles. Every day.

No ads. No account. No tracking.

Download Yotsu on the App Store

Process

How I work

Figma is where brands get made. AI tools help me iterate faster around them.

  1. 01

    Design

    Logos, icons, identities and design systems are crafted by hand in Figma. Every brand starts and ends there.

    • Figma
  2. 02

    Explore

    Weavy and Nano Banana Pro to push directions further, faster: moodboards, art direction and campaign imagery around the brand.

    • Weavy
    • Nano Banana Pro
    Explorations on @fliich.ai
  3. 03

    Prototype

    Claude for user flows, working copy and prototypes that actually run. This site was built with it.

    • Claude

From the lab

Follow @fliich.ai
  • Circular futuristic building with a waterfall at the heart of a jungle valley, seen from above
  • Woman in glittering gold embroidery resting her head against a white horse with a jewelled bridle, on red
  • Red and blue fox whose face dissolves into iridescent flames
  • Portrait of a woman in a black satin top against a red backdrop, wearing a gold mask pendant
  • Figure in a white knit sweater and a mirrored black helmet, on red rocks by the sea
  • Tropical valley with pink blossoming trees, palms and a still river under steep cliffs
  • Toy soldiers and a triceratops on a clay tennis court in a Mediterranean garden with cypresses
  • Illustrated figure in a blue many-eyed balaclava with bowls of food in a colourful desert

Scroll sideways to see more →

Career

Experience

  1. 2012–2021Art director, then product designer for startups.
  2. 2021Senior UX/UI Designer, Illuvium
  3. 2021–2022Lead Designer, Illuvium
  4. 2022–2026Head of Design, Illuvium