Brand identity · Packaging · Product design

Akmē

A doctor-led wellness platform that feels like a lifestyle brand, not a pharmacy.

Client: Akmē, Australia
Sector: Health tech, peptides and supplements
Role: Brand and product designer
Scope: Identity, Packaging, Web app, Website, Campaign

The Akmē range of five products arranged on travertine plinths in warm sunlight

The brief

Clinical trust, without the clinic.

Challenge

Akmē gives Australians access to prescription peptides, supplements and a personal protocol, all reviewed by registered clinicians. Every order goes through a medical screening first. That gate builds trust, but it also makes the product feel slow, cold and medical.

Approach

Design one system that holds both sides: the calm precision of a clinic and the energy of a performance brand. Warm materials and soft gradients carry the lifestyle side. Numbers, plain type and clear states carry the clinical side, from the jar label to the approval screen.

Identity

A name about the peak, set quietly.

ak·mē

Akmē, from the Greek for the highest point, the prime of life. The macron over the ē is the only ornament in the wordmark, a small horizontal line that reads as a level reached.

Wordmark on the three core grounds.

Cream#F6F3EA

Butter#FEE1B0

Mint#8FD8C6

Deep teal#4B7672

Espresso#35301F

Health, Perfected.

Display · light grotesk, tight tracking

Your screening is reviewed by our medical team.

Interface and body · Work Sans

Packaging

A range that reads as one system.

Each formula gets a number instead of an illustration, so the shelf reads like a protocol: take 01, add 03. One gradient runs from butter to mint across every format, and an espresso lid anchors the palette. Jar, tub, pouch and mailer all share the same label grid.

01Peptide-infused Premium FormulaCopper, vitamin C, retinol
02Plant Protein Cleanse PlusPea protein, greens, fibre
03Complete Multivitamin & MultimineralCopper and iron free
04Premium BCAA PowderWith L-Glutamine
05Energizing Nourishing CreamTopical

Swipe to see the full range →

Studio shot of Akmē jars 01 to 04 and the pouch on a cream background

Open jar of 02 Plant Protein with a scoop of green powder on linen

05 Energizing Nourishing Cream on a travertine bathroom shelf beside towels

Hand opening the Akmē mailer box with jars 01 and 03 in teal tissue and a card — The monthly mailer. Teal tissue, printed lid, one line of copy.

Product design

Designing the wait.

The hardest screen was not the catalog. It was the moment between sign-up and approval, when a member has shared their health data and cannot buy anything yet. The journey was rebuilt around three plain steps, and the waiting state became a designed screen of its own.

Step 1
Free Akmē profile
A short clinical screening, reviewed by Australian-registered practitioners.
Step 2
Approval
Clear status, a realistic time frame of 1 to 24 hours, and products visible but locked.
Step 3
Your protocol
Clinician-adjusted plan, orders and daily coaching from Neuro AI.

Akmē member dashboard with health summary, review status, locked Neuro AI assistant and catalog preview — Member dashboard in its pending state. Health summary on the left, status in the middle, catalog preview locked until approval.

Akmē landing page with hero, three-step doctor-led journey and Neuro AI banner — Landing page. Scroll inside the frame.

The marketing site speaks the same language as the app: the hero promises the outcome, and the section right below explains the gate before anyone meets it.

Every step card uses a real face from the campaign, so the clinical process never feels anonymous.

Neuro AI, the in-app coach, is introduced as a supporting feature, never as the doctor.

Campaign

Bodies in motion on a single teal.

The campaign imagery uses one flat teal backdrop and off-white training wear, so every person sits inside the palette. A cast of five covers different ages, backgrounds and energy levels, from sprint to rest. All editorial images were generated with Weavy and Nano Banana, then retouched and graded to the brand.